I recently went to Malaysia for the launch of AirAsia’s Freedom Flyer programme, as an Indian travel blogger, and I loved it. I flew AirAsia-X and had the chance to visit the Red Q in KL. Here’s what happened.
AirAsia, the world’s best low-cost airline, today unveiled the world’s first Freedom Flyer Programme aimed at making it easier, faster and better for loyal guests to earn AirAsia BIG Points.
The overhauled loyalty programme, powered by AirAsia BIG Loyalty, is based on a unique membership status system determined by how often guests fly – the more guests fly with AirAsia, the faster they will earn BIG Points, regardless of how much they spend on fares.
The four-status system starts with Red status for guests who fly 13 or fewer one-way short-haul flights in the preceding 12 months, through to Gold and Platinum, and all the way up to Black for those who fly 50 or more times with AirAsia.
For every INR 155 spent, Red Members can earn up to 20 BIG Points, Gold up to 40, Platinum up to 70 and Black up to 120.
Long-haul and Fly-Thru flights count as two one-way short-haul flights for status calculation purposes, making it doubly rewarding to travel with AirAsia X.
The Freedom Flyer Programme was launched by AirAsia Group CEO Tony Fernandes, AirAsia X Group CEO Datuk Kamarudin Meranun and AirAsia BIG Loyalty CEO Dato’ Eddy Leong earlier today at AirAsia’s RedQ in Sepang, Malaysia.
Also present were AirAsia Malaysia CEO Aireen Omar, AirAsia X Malaysia CEO Benyamin Ismail, AirAsia Philippines CEO Captain Dexter Comendador, AirAsia India CEO Amar Abrol and AirAsia President of China Kathleen Tan.
[You might like to read about the experience of another top travel blogger from India who was with me for the launch of AirAsia’s Frequent Flyer Programme here]
AirAsia Co-Founder and AirAsia Group CEO Tan Sri Tony Fernandes said, “I am pleased to introduce the world’s first Freedom Flyer Programme. AirAsia is about freedom. When my partner Datuk Kamarudin and I started AirAsia, we dreamed of democratising air travel so flying would no longer be a luxury only a few could enjoy. We wanted to give everyone the freedom to fly. This new and improved loyalty programme is the latest in our continuing quest to give our guests the freedom to live the rewarding life they’ve always dreamed of.”
AirAsia Co-Founder and AirAsia X Group CEO Datuk Kamarudin Meranun said, “This is our way of saying thank you to our loyal guests for flying with us. By making AirAsia X the airline of choice for long-haul travel, our guests can achieve top status in the Freedom Flyer Programme twice as fast and enjoy abundant rewards and privileges while exploring our network, which stretches from Japan to Australia and the Middle East, all the way to Hawaii.”
AirAsia BIG Loyalty CEO Dato’ Eddy Leong said, “Our Freedom Flyer Programme is the first of its kind in the world that is designed specifically for everyone. No matter who you are and what you do, our Freedom Flyer Programme is our way of saying thank you for making AirAsia great. This is for you.”
To learn more about the Freedom Flyer Programme or to register, visit the upgraded AirAsia BIG Loyalty website at airasiabig.com or download the AirAsia BIG Loyalty mobile app, where existing members can also check their new membership status.
AirAsia, the leading and largest low-cost carrier in Asia by passengers carried, services an extensive network of more than 120 destinations. Since starting operations in 2001, AirAsia has carried more than 400 million guests and grown its fleet from just two aircraft to over 200. The airline is proud to be a truly Asean (Association of Southeast Asian Nations) airline with established operations based in Malaysia, Indonesia, Thailand and the Philippines as well as India and Japan, servicing a network stretching across Asia, Australia and New Zealand, the Middle East and the US. AirAsia has been named the World’s Best Low-Cost Airline at the annual Skytrax World Airline Awards nine times in a row from 2009 to 2017. AirAsia was also awarded World’s Leading Low-Cost Airline for the fourth consecutive year at the 2016 World Travel Awards, where it beat a field of full-service carriers to become the first ever low-cost carrier to win World’s Leading Inflight Service.
About AirAsia BIG Loyalty
AirAsia BIG Loyalty was established in November 2011 and is owned and operated by Think BIG Digital SdnBhd, a subsidiary of AirAsia Bhd in collaboration with Aimia Inc. As the loyalty programme for AirAsia, BIG Loyalty enables its members to enjoy the lowest flight fares across AirAsia’s extensive network. BIG Loyalty allows its members to earn BIG Points on AirAsia flights as well as participating hotels and retail, e-commerce, travel and lifestyle partners within the region, and makes all seats redeemable by utilising BIG Points. Other member-exclusive privileges include 24-hour priority booking for all AirAsia sales. AirAsia BIG Loyalty was named Loyalty Programme of the Year in 2016 and won gold for Best Regional Loyalty Marketing Campaign, Best Use of Direct Marketing and Best Use of Social at The Loyalty and Engagement Awards 2016.