since my book Soldier & Spice: An Army Wife’s Life got published, the
one question I’ve faced the most is:
to get published in India?
lot of bloggers and friends seek constant advice from me (although I’m not an
expert on it, not yet) and from other authors. Aspiring authors want to know
the best way to get published and a lot of them want to know if authors make
enough money – or do they have to pay to get published. Do you need solid
“connections” in the publishing industry, or do you need to be BFFs
with a managing Editor to have your manuscript picked up? What about royalties?
How do you publish in the international market? And the questions never end.
post is an attempt to explain some of those questions, and to introduce all you
aspiring authors to a recently launched, spectacular Publishing house called
my first book, the road till signing a contract was literally a cake walk. I
sent the sample chapters to Westland because I was reading The Secret of Nagas
at the time, and they liked it. After 2 months of sending the entire
manuscript, I signed a contract and that was it.
was only after the book was released, that I realized that there was so much to
be done post the release also – from promotion to keeping track of sales, and
also seeing that all the major book stores (both online and offline) had my
book. It was not easy, but I wasn’t doing anything much because my dream of
getting my book out to the world to read, was fulfilled! My name was on the cover
of a book, I did not want anything else.
then I began writing my second book and my expectations this time, are
different from the first.
from my first book were many, but the biggest one was
the limitation of a national publishing. I had friends and
strangers from Italy, France and Germany, asking where could they get my book
from, and I had no answer. Also, my publishers were very supportive, but as a
first time author, my book did not get special attention at the book stores
because a.) the book was perceived as an Army specific book, with
Flipkart offering it with GenV.K.Singh’s pretty serious
book on Army. Phew. And b.) let’s face it, the best selling and 6 book old
authors take all the damn attention.
got in touch with the InkHorn team because I was on a
lookout for a publishing house that can take my book to the international
markets, and address the other issues as well. I met with Umesh, the co-founder
and his vision for InkHorn amazed me. I was instantly hooked on to the idea of
Publishing is a new term in Indian markets, and it is very different from self
publishing. InkoHorn says that they will publish your book under their brand,
and make sure that the marketing and sales support – which is something that
free publishing platforms do NOT offer. They Also answer my question of
taking the book to the international markets, which is also something no other
publishing house in India – to my knowledge – offers.
best part here is royalty. I know that most first time authors, and most
aspiring authors do not worry about it – getting the book published is the
first and only priority. I was also the same for my first book. I did not want
to earn money from my book, my only rule was that I will not pay to get
published. But now, post book 1, I am thinking royalties. because let’s face
it, promotion really does require money, and what better than to fund the
book promotion by royalties, and then some more, hm?
InkHorn offers a transparent process for the authors, and a royalty that is great because there is no stocking of the copies, hence making it very profitable for the author. How do they make their money then, you ask? Well, they’ve answered it in their FAQ section.